Natalie Axten-Kirkwood - Director Axten PR
Founded in 2017 by Natalie Axten-Kirwood who brings with her 15 years solid, proven PR experience in consumer communications for luxury and mass brands within the beauty and well-being industry.
Natalie's career started at Hill & Knowlton Consumer PR agency in London and then progressed to in-house at the following global high performing brands: Bobbi Brown, M.A.C, The Organic Pharmacy, bareMinerals and Buxom Cosmetics. Across all of these brands Natalie's passion, business acumen and networking skills have been instrumental in brand building, market positioning and driving rapid business growth.
“Natalie’s knowledge, thoughtfulness and passion translates into every aspect of what Axten PR does. They are a no-nonsense agency, who are straightforward, reliable and a joy to work with. In particular, we worked with them on a big launch campaign and pop-up event, for which they achieved excellent media exposure and event attendance. ”
“Natalie and I have grown up together through the industry as PR assistant and beauty writer. Through our careers we’ve worked on many projects - and they’ve all been a huge success. Natalie is proactive, positive, intelligent and a forward-thinking communicator and I look forward to seeing her business flourish with many more collaborations in the future.”
“Natalie is very well known and liked within the beauty industry. Her easy manner, calm efficiency and extensive knowledge combine to make a genius PR!”
“Natalie has been a delight to work with over the past 7 years. She has a strong understanding of data and the power that it has to ensure the required results. She is also an excellent collaborator who is organised and easy to work with to achieve the desired results.”
